I’m one of five sisters, raised in Utah.

We were taught to be kind. To be mothers. To follow the path laid out for us. But no one taught us how money actually works. Not how to negotiate. Not how to invest. Not how to build independence.

And I’ve seen what that costs; over time, across women I love, and across systems that were never built with us in mind.

Fierce and Rooted was built to change that.

We focus on what moves the needle now—salary transparency, negotiation, and knowing your worth so you stop leaving money on the table. And we build for the long term; investing, financial literacy, and ownership that creates real independence.

This isn’t about fitting into broken systems. It’s about understanding them, navigating them, and ultimately changing them. 

This is about women earning more, keeping more, and building lives they fully own, together.

Belong to a powerful community of strong women committed to shared knowledge, continuous growth, meaningful mentorship, and collective professional advancement.